Anna Riley-Laymon

Automotive Influencer & Marketing Strategist

Turning passion for cars into viral content and real business results

4M+ Total Views
25K+ Followers
645K+ Total Likes
View My Work Get In Touch
Anna Riley-Laymon Barrett Jackson Credential

Impact & Metrics

📈

Viral Reach

3.5M+

Views on top video featuring Barrett Jackson Scottsdale auction exclusive coverage

❤️

Engagement Rate

15-20%

Average video engagement (5x platform average of 3-5%)

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Transaction Value

$1.5M+

In vehicle transactions facilitated through social influence

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Barrett Jackson Focus

75%

Of transactions conducted through Barrett Jackson auctions

Professional Experience

Executive Assistant & VIP Relations

Barrett Jackson 2025 Scottsdale Auction | January 2025

  • Managed VIP client experiences for high-value collectors and consignors, ensuring seamless auction participation through personalized liaison services
  • Orchestrated logistics for car club setups and Polo Club arrangements, coordinating with multiple departments
  • Created and distributed VIP amenity packages while managing will call operations and ticketing systems for priority clients
  • Provided critical customer perspective to management team, identifying operational improvements based on auction participant experience
  • Resolved time-sensitive issues across departments in high-pressure auction environment

Automotive Influencer & Sales Strategist

2021 - Present

  • Generated 3.5M+ views on Barrett Jackson and collector car content, with 645K total likes across platform
  • Built engaged community of 25,000+ automotive enthusiasts with 15-20% engagement rate (5x industry average)
  • Converted social media influence into $1.5M+ in vehicle transactions, 75% through Barrett Jackson
  • Created viral content strategy focusing on auction highlights, vehicle reveals, and exclusive behind-the-scenes coverage
  • Leveraged analytics to optimize posting strategy, resulting in 300% growth in follower base over 12 months

Marketing Strategist & Operations Lead

The Brook Restaurant and Bar | May 2020 - Present

  • Spearheaded creative marketing initiatives resulting in 40% increase in foot traffic through targeted social media campaigns
  • Designed custom promotional materials that drove 60% increase in featured item sales through viral social content
  • Cultivated restaurant's largest regular customer base with 50+ repeat clients specifically requesting service
  • Developed comprehensive training program for 20+ employees, improving customer satisfaction scores by 25%

Let's Connect

Interested in collaboration, partnerships, or just want to talk cars?

📧
anriley16@gmail.com
📱
918.884.8558
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Sapulpa, OK 74066
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@anna_riley16 25K followers • 645K likes